BRANDS OF
THE FUTURE

The brands of the Future won’t act like the brands of yesterday. Where they show up, how they come to life, and who supports them define success. That is why PepsiCo created Future Brands.

We are a new venture division, a team of agile thinkers and passionate doers who work together with PepsiCo to unlock the magic of tomorrow brands.

We bring to life the portfolio designed for growth and seek out bold partners who will help us launch our products while we help grow their business.
Our Portfolio
We are constantly searching

Searching for talent, promising products, and brands that we know can grow and become great. Our portfolio of products is a result of tireless trend research and selection of the best brands in our network. We work differently to support our customers and tell our brand stories in new ways.
Our Approach
THE FUTURE IN THE HEART OF THE CITY

We focus on mega-cities, the cradles of culture and the birth place of trends. We want our customers to become partners. And we've built a portfolio of brands for the future - brands that live beyond the shelves, cultivating them to work hard and thrive.
Our Team

OUR
APPROACH

We know the brands that live beyond the shelves and show up in the right places are the ones that people come to know and love. We work to bring our partners the best products with strong support to help them grow:

01. A Proven Portfolio

Our portfolio is selected based on strong early indicators married with customer trend knowledge. The expertise of our network ensures success.
02. THOUGHTFUL Brand Support

Diverse and creative brand support makes our products shine. Data and digital support make our compelling products into meaningful brands.
03. Robust data & insight

We support our partners with customer information, trend reports, digital expertise and merchandising advice to help your business advance.

Our portfolio

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Explore the
kombucha taste

Kevita

KeVita knows that exploring new ways of doing things can lead to magic. That is why two specialists came together in California to combine the knowledge of a nutritionist with the fermenting skills of a winemaker to create KeVita.

KeVita Master Brew Kombucha is made by fermenting proprietary Kombucha culture, black tea and organic cane sugar, with a very subtle alchemy of flavours to give it the unique KeVita taste.

This Master Brew Kombucha is making its European debut in the summer of 2018 with the three top selling flavours from the US. Don’t you agree that the world would be a better place if we all tried new things?

Life tastes better when we pursue our passions and ideals. At Pure Leaf, we deliver exceptional tea taste through passion and mastery without compromise.

We are committed to introduce more & more people to a second generation of ice tea - premium real brewed tea that is low in sugar and calories. Our range comes in three flavours, all brewed fresh using tea leaves from around the world.

Pure leaf

Premium brewing and
Exquisite ingredients
for the discerning
tea drinker

BEST-TASTING SMOOTHIES
MADE FROM THE
MOST DELICIOUS
FRUITS AND BOOSTS

Naked smoothies

The Naked Juice story began in California 1983, where a young man, with his backpack full of ice, wandered the glorious beaches of Santa Monica serving his hand-crafted fresh fruit and vegetable juice smoothies to the thirsty crowds. Over 30 years on we're still dedicated to creating the best juices and smoothies possible, made from the best bare-naked fruits, with no added sugar and no preservatives – ever. We’re proud of every single ingredient and that’s the Naked truth.

At Naked, we’re always looking for new ways to boost your day.

Naked Cold Pressed offers vegetable forward recipes with beetroot, carrot, and spinach, paired with bold and unique ingredients like turmeric, vanilla, and ginger.

Naked pressed

Bring unique &
Leading Ingredients
to cold Pressed

Surprisingly
delicious snacks
for the curious

Off the eaten path

Off the Eaten Path believes that extraordinary things never happen in the middle of the road. Snacks made for the curious. Surprisingly delicious treats with unexpected combinations of tasty and unusual ingredients. A mouth-watering adventure for connoisseurs who prefer to discover the path less travelled. A great source of fibre made with real vegetables.

We believe nothing brings people together like great food and nothing starts good times better than Gazpacho.

Born in the fertile hills of southern Spain, Alvalle has over 25 years of expertise and culinary know-how being number 1 Gazpacho in the home of Gazpacho.

This product is made from 100% Spanish ingredients and favours a classic home-made recipe of tomatoes, red pepper, cucumber, onion and the highest quality extra virgin oil carefully blended with a unique seasoning

Alvalle

Original recipe
born in Murcia,
Spain

A drink for
every you

Drinkfinity

Drinkfinity embraces people’s passion for choice and personalisation. Designed as more than just refreshment, it is a low-calorie beverage that’s easy to prepare and drink for different needs throughout the day.

With multifaceted lifestyles at the centre of Drinkfinity’s design, their novel Pods are categorised into four ‘modes’ – Charge, Flow, Renew and Chill – to give you the most out of every moment.

Fill the Drinkfinity bottle with cold water, select your Pod from six delicious blends – then peel, pop and shake to enjoy.